Download the Guidelines and Conclusions of the HealthComm Forum 2025
HealthComm Forum 2025 marked a turning point: health is no longer just a matter of medicine or social care – it is a strategic investment, a national resource, and the foundation of future resilience for society and the economy.
The Forum discussions clearly showed that time is not on our side. Demographic aging, the rise of chronic diseases, a fragmented system, and weakening public trust demand a radical shift – from reactive treatment of illness toward proactive preservation of health. Multisectoral cooperation, prevention, strengthening of primary care, access to medicines, digital transformation, and artificial intelligence were highlighted as key levers of change.
The most valuable outcome of the Forum is the consensus among all stakeholders – health is a common good, and the responsibility for preserving it is shared by the system, individuals, the business sector, and civil society. This very consensus provides a solid foundation for real change and defines a clear roadmap toward a more sustainable, fair, and efficient health system.
Below, you can download the conclusions and guidelines from this year’s Forum – concrete steps toward healthcare that builds trust, safeguards more healthy years of life, and ensures better outcomes for every citizen.
The first Croatian award in healthcare that recognizes and highlights projects and individuals who make a difference
HealthComm Awards is not just a recognition of excellence – it’s a call to action and a step towards the kind of healthcare system we want to build.
Media
The debate about health as the foundation of economic stability and social progress.
The goal of the award is to accelerate positive changes in healthcare by highlighting best practices and encouraging cross-sector collaboration.
Health is not just a personal value; it is a key national resource and, therefore, a strategic priority for all countries, as confirmed by the Zero Quadrant research.
The largest regional healthcare conference, HealthComm Forum, gathered leading global experts, medical professionals, pharmacists, healthcare managers, patients, and political representatives in one place.
“Everyone within the system needs to understand what this change can bring for society, and then for them, and what new perspectives emerge from that change,” said Išek Međugorac.
Andrea Chiarello, EU Government Affairs Lead at Pfizer, emphasized the need to establish trust and partnership between representatives of innovative drug manufacturers and government officials.
With the planned healthcare reform, the average waiting time on the waiting lists will decrease from 400 to 134 days.
AI algorithms improve the interpretation of images, enhancing the accuracy and speed of diagnosis for conditions such as breast cancer and lung nodules.
We spend 1.3 billion euros annually on medications for obesity-related illnesses alone, not including operations, radiological treatment, and rehabilitation.
For our healthcare systems to survive, at least as we know them today, we must start “de-implementing” ineffective treatments and strategies to focus on services that truly bring value to patients and society.
Healthcare was the top concern for Croatian citizens before the last parliamentary elections. They rated it poorly at 2.7, citing long waiting lists and slow adaptation to technology. Additionally, citizens have unhealthy lifestyle habits and shorter lifespans compared to other EU countries, ranking second to last in cancer mortality rates.
We are facing major health challenges, such as high cancer rates and a shorter average lifespan. This was the focus of a debate on April 9, 2024, highlighting the urgent need to improve the Croatian healthcare system.
Sign up for our
newsletter
Great things are coming. Enter your email to be the first to know.