Who, what, when, and how must we act to make Croatia healthier, more efficient, and more sustainable?
Health is not a sector – health is a societal responsibility. That is why we are creating space for concrete solutions, clear priorities, and actionable changes.
HealthComm Forum 2026 brings together decision-makers, professionals, and communicators to jointly define the Agenda for a Healthy Society. Health begins with agreement.
Submit your project for HealthComm Awards 2026
HealthComm Awards recognises solutions that raise standards and deliver measurable results. If your project creates proven value for patients, the healthcare system, or the wider community, submit it and become a benchmark of best practice.
Applications are open 13 April – 13 May 2026.
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The debate about health as the foundation of economic stability and social progress.
The goal of the award is to accelerate positive changes in healthcare by highlighting best practices and encouraging cross-sector collaboration.
Health is not just a personal value; it is a key national resource and, therefore, a strategic priority for all countries, as confirmed by the Zero Quadrant research.
The largest regional healthcare conference, HealthComm Forum, gathered leading global experts, medical professionals, pharmacists, healthcare managers, patients, and political representatives in one place.
“Everyone within the system needs to understand what this change can bring for society, and then for them, and what new perspectives emerge from that change,” said Išek Međugorac.
Andrea Chiarello, EU Government Affairs Lead at Pfizer, emphasized the need to establish trust and partnership between representatives of innovative drug manufacturers and government officials.
With the planned healthcare reform, the average waiting time on the waiting lists will decrease from 400 to 134 days.
AI algorithms improve the interpretation of images, enhancing the accuracy and speed of diagnosis for conditions such as breast cancer and lung nodules.
We spend 1.3 billion euros annually on medications for obesity-related illnesses alone, not including operations, radiological treatment, and rehabilitation.
For our healthcare systems to survive, at least as we know them today, we must start “de-implementing” ineffective treatments and strategies to focus on services that truly bring value to patients and society.
Healthcare was the top concern for Croatian citizens before the last parliamentary elections. They rated it poorly at 2.7, citing long waiting lists and slow adaptation to technology. Additionally, citizens have unhealthy lifestyle habits and shorter lifespans compared to other EU countries, ranking second to last in cancer mortality rates.
We are facing major health challenges, such as high cancer rates and a shorter average lifespan. This was the focus of a debate on April 9, 2024, highlighting the urgent need to improve the Croatian healthcare system.
