HealthComm Forum 2025

The new face of health: a new paradigm for a healthier society

Although human life expectancy has increased over the past 150 years, both in Croatia and globally, we are now more burdened by disease than ever before—despite the fact that many of these illnesses are largely preventable. In fact, 90% of the causes of disease lie outside clinical practice. We have come to accept that a longer lifespan inevitably brings more illnesses and a lower quality of life. But this is not, and cannot be, our only option. It is time to start counting not just the years we live, but the healthy years of our lives.

Now, we must shift toward proactive healthcare, where individuals play a greater role than ever before. Scientific and technological achievements should not only be used for treating disease but also for prevention, early diagnosis, monitoring, and personalized care.

To achieve this, we must look beyond the healthcare system itself because health is a critical national resource. It is not solely the responsibility of healthcare institutions;
rather, our entire society and political system, across all sectors and stakeholders, must recognize health as the foundation of social progress. The future of all sectors—economy, energy, agriculture, environment, and security—depends on how we approach health. We need a multi-stakeholder, multi-sector movement aimed at increasing the number of healthy years of life, focusing on several key areas:

  • A holistic vision of health
  • Personalized and preventive healthcare, ensuring easier access to medical services through innovation
  • Building a sustainable healthcare system supported by technology

PARADIGM SHIFT – HEALTH AS A CRITICAL NATIONAL RESOURCE

Health is no longer just a personal or sectoral responsibility – it is the strategic foundation of every prosperous, resilient, and sustainable society. In the context of accelerated demographic aging, climate risks, increasing health inequalities, and economic vulnerabilities, health becomes one of the key national resources – not only in times of crisis but also as a long-term investment in stability and development.

This thematic area focuses on the need to redefine the role of healthcare: not as a cost, but as a driver of social and economic progress. We explore how to integrate health into the core of national policies, development strategies, and economic models, in line with global guidelines and initiatives such as the WHO’s agenda for strengthening investments in public health.

A special emphasis is placed on preventive measures, early diagnosis, and systematic investments in factors that prolong healthy years of life in the long term. Health is viewed as the backbone of social cohesion, community resilience, and a sustainable workforce in the 21st century.

POLICIES AND COLLABORATION FOR A SUSTAINABLE AND RESILIENT HEALTH SYSTEM

If health is recognized as a key national resource, then health systems must be designed to protect, preserve, and develop it. Health systems of the 21st century will be more than just infrastructure for treatment – they must be resilient to crises, focused on prevention, and deeply rooted in the principles of sustainable development. The key to achieving this goal lies in the transformation of health policies and the creation of strong cross-sector collaborations that connect all levels of society.

This thematic area addresses the question of how to shape health policy in line with the Health in All Policies approach – a framework developed by the World Health Organization with the aim of integrating health as a priority into all public policies. We explore how to connect stakeholders from various sectors – from the public and private sectors to local communities and civil society – and align their efforts towards a common goal: a healthier society. Faced with global changes marked by new challenges, creating a fair, efficient, and resilient health system requires joint action, strategic planning, and a long-term vision.

EXTENDING HEALTHY LIFESPAN

In an era when life expectancy is increasing, the true goal becomes clear: to live longer, but also healthier. More healthy years of life – without limitations caused by illness or reduced functionality – is today one of the key measures of success for health systems. To achieve this, the system must be fundamentally restructured: from reactive to proactive, from treating illness to maintaining and improving health.

This thematic area explores how personal responsibility, combined with systemic support, becomes a driver of change. The key focus is on all levels of prevention – primary (disease prevention), secondary (early detection), and tertiary (preventing complications) – using technology, data, and innovations for more precise and effective healthcare.

A special emphasis is placed on the importance of early recognition of risks, timely diagnosis, and the active involvement of citizens in decision-making about their own health. In line with the WHO definition of health as complete physical, mental, and social well-being, we also explore how an integrated, personalized, and holistic approach can elevate the quality of life – not only for individuals but for society as a whole.

ORGANIZER
Under the high patronage of
Partners
UNDER THE PATRONAGE OF
Friends
MEDIA PARTNER