Heli Ruotsalainen is a passionate media professional working continuously to cultivate and craft new media solutions for client’s growth. Heli has worked in the media business for +20 years as an ecommerce, marketing, communication, and a business leader.
She joined dentsu in Finland in 2015, and has worked locally, regionally, and globally with the most demanding Pharma, FMCG, and CPG clients. Underpinned in all her career, she is fascinated by humans, and what makes them tick. Digging deep into data, she translates datapoints into actionable insights for clients.
For the past three years she has lived in Croatia and Romania as the Business Development Officer in Southeast Europe region, moving into a new role across all Central & Eastern Europe in spring 2023.
Respecting her Finnish roots and the nations record of drinking most coffee per capita in the world, Heli holds proudly the dentsu record in daily coffee consumption. She is ready to unleash that energy for the growth of all marketing community at large.