Moderator of the first regional HealthComm Forum: Daniela Trbović
June 1, 2023
TOPIC OF THE DAY: Brand purpose & messaging
| 9:30 | Opening ceremony: Welcome addresses |
| 9:45 | Introduction: “Why healthcare brand and reputation matter more than ever “ Keynote speaker: Dr. Matt Carter, Message House Founder & Managing Director Q&A after speech *lecture in English |
| 10:45 | Coffee break |
| 11:00 | Panel 1 ELEPHANT IN THE ROOM: LACK OF TRUST Forget about funding, organizational issues, new tools – it’s the lack of trust in healthcare institutions that will drive patients’ numbers. Moderator: Jerko Trogrlić, direktor, Vajt *panel in Croatian |
| 11:45 | Panel 2 23RD CENTURY MEDICINE WILL BE ALL ABOUT PREVENTION Our healthcare systems are almost completely focused on finding the right cure. Can we envision a healthcare system that is completely prevention-based? Moderator: Ruža Ištuk, journalist, Croatian radio and television (HRT) *panel in Croatian |
| 12:25 | Panel 3 BRINGING SEXY BACK TO PREVENTION “Prevention is the best intervention” on cardiovascular health and risks Talk with Dr. Ivana Portolan Pajić, Head of Sector for primary health care and health tourism, Ministry of Health Moderator: Ruža Ištuk, journalist, Croatian radio and television (HRT) *panel in Croatian |
| 13:00 | Lunch break / Mingling |
TOPIC OF THE DAY: Citizen-centric healthcare
| 13:50 | Introduction: “Personalised communication models in the era of citizen-centric health and care” Keynote speaker: Marius Geanta, Co-Founder & President InnoMed Center for Innovation in Medicine Q&A after speech *lecture in English |
| 14:50 | Coffee break |
| 15:00 | Panel 4 PATIENT IN FOCUS: CAN WE BUILD HEALTHCARE SYSTEMS THAT PUT PATIENTS FIRST? Scientific breakthroughs are increasingly forcing us to create truly patient-oriented healthcare systems. What will that take? Moderator: Anamarija Hrvoić Đurić, starija savjetnica, Manjgura *panel in Croatian |
| 15:45 | Panel 5 REDEFINING HARM REDUCTION Harm reduction has a bad reputation, but essentially, it’s a concept of meeting people where they are. What works and what doesn’t in harm reduction? Guest – Dr. Konstantinos Farsalinos, University of Patras Moderator: Zdravko Ivić, partner Alpheus *panel in English |
| 16:30 | Panel 6 INDUSTRY SELF-REGULATION: A NEGLECTED BRANDING OPPORTUNITY Through self-regulation of the industry in the interest of consumer health, companies could have the opportunity to contribute to disease prevention and health promotion in Croatia, which is a rather neglected aspect of the health care network. Self-regulation is an opportunity for companies to differentiate themselves on the market and gain the trust of consumers, will they use it? Moderator: Zdravko Ivić, partner Alpheus *panel in Croatian |
| 17:15 | End of first day |
June 2, 2023
TOPIC OF THE DAY: Communication skills & toolbox
| 10:00 | Introduction: “Health Communication in a Me-First World“ Keynote speaker: Dr. Dejan Verčič, Head of Department of Communication and Head of Centre for Marketing and Public Relations, Faculty of Social Sciences, University of Ljubljana Q&A after speech *lecture in English |
| 11:00 | Coffee break |
| 11:15 | Panel 7 “WELCOME TO THE NEW “NEW NORMAL” Communication has changed from the onset of pandemic, and the change has been tectonic. What have we learned from the past three years, and what we still need to learn? Moderator: Mario Aunedi Medek, managing director and partner, Val group *panel in Croatian |
| 12:00 | Panel 8 “Consumer outlook and key actions towards 2030 for health brands” Guest and speaker – Heli Ruotsalainen, Head of Client Growth CEE, dentsu Q&A after speech Moderator: Iva Ušćumlić, creative director, Jedinica *lecture / panel in English |
| 12:45 | Lunch break / Mingling |
TOPIC OF THE DAY: Digital world
| 13:45 | Introduction: ”Sharing secrets with AI. Your health in the future” Keynote speaker: Artur Olesch, digital health journalist, content writer and designer, storyteller Q&A after speech *lecture in English |
| 14:45 | Coffee break |
| 15:00 | Panel 9 ”DATA – THE NEXT FRONTIER” How will big data help us build truly citizen-centric and resilient healthcare systems, and what price do we have to pay? Moderator: Leona Šiljeg, journalist RTL *panel in Croatian |
| 15:45 | Panel 10 AI – WONDER CURE FOR HEALTHCARE Could AI solutions help us deal with increasing workload, while continuing to provide value for the patient and for all experts in the healthcare chain? |
| 16:30 | Conclusion / Manifesto – End of forum |
