After graduating from the Faculty of Economics at the University of Zagreb with a degree in Finance,
Anastazija earned her Master’s in Economics (2004–2008). She began her professional journey during her studies, working as an assistant to the finance director in an accounting firm, where she later became the business operations manager (2006–2011). Her path in the pharmaceutical industry began in 2011 at Alkaloid, where she worked as a sales representative for the OTC portfolio and as a sales and analytics support assistant (2011–2016). In 2016, she was promoted to Key Account Manager, responsible for managing the company’s major clients in the Croatian market.
By 2019, she took on the role of Head of Key Account Management, leading a team of Senior Key Account Managers responsible for sales and client relationships in Croatia. She was in charge of developing and implementing the company’s commercial strategy in the Croatian market and overseeing overall sales performance. In 2022, she was appointed as the Excellence Lead for Bosnia and Herzegovina at Alkaloid, where she began implementing commercial and marketing strategies with the team amid organizational changes in that market.
In 2023, Anastazija joined the Croatian pharmaceutical company Belupo as Regional Market Director
for the Adria region. In this role, she serves as Country Manager for the Croatian market and Cluster
Head for the markets of Bosnia and Herzegovina and Slovenia. She leads numerous teams across
both Rx and OTC segments. She is also a member of the Management Board of Farmavita BiH. Anastazija is a visionary leader whose daily commitment serves as an example and inspiration to her teams.
